Blake Nubar Made $1M in 43 Days — and Here's the Strategy That Actually Did the Work

I just read the new ClickFunnels deep-dive on Blake Nubar's story, and the part everyone is going to skip past is actually the only part that matters.

Blake Nubar made $1 million in 43 days. He made $7M in his first full year. He sold 1,000 copies of a strategy course in 30 minutes at $1 each. The thing that did the work — really — was a Facebook personal profile.

Not ads. Not a fancy webinar. Not a celebrity launch. A profile. With a cover photo, a bio, and a strategy.

Let me walk you through what stood out to me — and where I'd push back gently.

The starting point everyone forgets

The article opens with a number nobody talks about: Blake spent nine months at a fitness supplement company building a personal training program — and made zero sales. Zero.

That's the part of the story I wish more entrepreneurs read. Before the $1M day, before the agency, before the affiliate empire, there was a guy who put his head down for nine months and got punched in the face.

Most people quit at month two. The reason Blake's story matters isn't the upside — it's the willingness to keep going through the part where it doesn't work.

The 1 AM Facebook ad

Blake says he saw a 1 AM Facebook ad from Russell Brunson, watched a 90-minute presentation, and applied what he learned the next day. He got his first $797 sale and quit his job — with no other guaranteed income — the day after that.

I've talked about this a million times: ClickFunnels was the unlock for me, too. Not because the software was magic, but because seeing the funnel concept laid out clearly was the first time I understood how the internet actually makes money. (Quick disclosure: I'm a ClickFunnels ambassador and have my own affiliate link. So when I tell you to check it out, that's the context.)

If you've never seen a webinar from Russell, that's the rabbit hole. Or you can just start a free trial of ClickFunnels and start building.

The part of the story that's underrated: the partnership with Brian Page

Blake's $1M-in-43-days run came from a partnership, not a solo launch. He teamed up with Brian Page on a course funnel, focusing entirely on "the success of whoever he was working with."

This is the lesson that doesn't fit on an Instagram quote: the fastest way to a big number is usually somebody else's audience plus your funnel skills.

I see this all the time. The newer entrepreneur builds in a vacuum. The smarter one finds someone with an audience and offers to build, or fix, or run, the funnel for them. The audience-builder gets revenue. The funnel-builder gets a case study and a paycheck. Both win.

The Facebook profile play

This is the part Blake is most known for, and I think it's the most interesting:

• He turned his personal Facebook profile into a landing page. Cover photo became a clickable element. Bio became a CTA. Profile became a funnel front door.
• He built organic traffic by answering questions in Facebook groups without pitching. Just being useful.
• He recruited 757 affiliates from a single slide by promoting ClickFunnels.
• He sold 1,000 copies of his profile strategy course in 30 minutes at $1 each.
• He pulled $25,000 from organic Facebook traffic in 9 days.

The magic isn't the cover photo trick. The magic is that he was already useful in groups for months before he ever made an offer. That's the part nobody copies.

What I'd add from my own experience

I've coached a lot of people on organic traffic, and the pattern is always the same. People skip the "be helpful for 90 days" part and jump straight to "now buy my thing." That's why the strategy doesn't work for them and worked for Blake.

My take, which lines up with Blake's: You can't run ads forever if you don't have at least $5/day to spend. You go organic. Social media. YouTube. Groups. Engage. Post. Make offers — but the offers come after people know who you are.

The other thing Blake nails is partnerships. Once you have any kind of audience or skill, the highest-ROI move you can make is finding one strategic partner who needs what you have. Not 10 partners. One. Done well.

The Bottom Line

Blake Nubar's story is a hit because of the numbers, but the actual playbook is simple: be useful in someone's community for months, then make an offer. Build a partnership instead of going solo. Treat your personal profile like a landing page. And use ClickFunnels as the platform under all of it. Most people will read this and look for the trick. The trick was nine months of work nobody saw.