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AI, marketing, funnels, and real talk about building online — no fluff, no gatekeeping.
Your new subscriber got your lead magnet. Then you vanished for two weeks.
Someone opted in for your lead magnet last Monday at 11pm. They got the confirmation email. Then nothing. By Wednesday they had signed up for two competitors and forgotten your name. Your welcome sequence was one email.
The Formula
All 5+ →Your targeting is why your ads don't convert — not your creative
I reviewed a Facebook campaign last week that burned $4,200 in 30 days at a $112 cost per lead. The ad copy was actually decent. The target audience was Interests: Business, Marketing, Entrepreneurship — all 3.4 million of them.
You converted the buyer and walked away. That's the mistake.
I ran the numbers on a ClickFunnels account last week — front-end converting at 3.8%, owner ecstatic, no upsell sequence. They were leaving $60 per buyer on the table with every single transaction.
I ran my whole funnel through AI copy tools. Here's what I actually found.
I fed my three highest-converting funnel pages into four different AI copy tools. One made me genuinely embarrassed about copy I'd been proud of for 18 months. Here's the honest breakdown of what works, what doesn't, and where most marketers are using these tools completely backwards.
Your VSL is a 47-minute lecture. Here's how to build one that actually closes.
I watched a VSL last week that spent the first 12 minutes on the founder's backstory. The cold-traffic conversion rate was 0.4%. Cold traffic doesn't owe you their attention — and your origin story is not a hook.
Your customers bail in month 2 because you treat the sale as the finish line
I just pulled retention data from a subscription funnel converting at 4.2% — month-1 churn was 38%. The owner had run 14 split tests on their opt-in page and had never once looked at what happened after the customer paid.
Paid Ads
All 6+ →The Right Way to Scale Meta Ads (From a Guy Who's Spent $300M)
Most advertisers scale their Meta ads the wrong way and wreck their results. Ben Heath's fix: pick the method that matches your personality, and let an automated rule do the discipline for you.
The Right Way to Set Up Instagram Ads in 2026 (According to Someone Who's Spent $300M)
Ben Heath's agency has spent over $300M on Meta ads. Here are the foundational things he covers in his 2026 Instagram ads walkthrough — and where I'd add my own take.
How to Set Up Your Meta Business Account the Right Way in 2026
Most people have a Meta Business Account set up wrong — or don't realize they already have one. Ben Heath's walkthrough covers exactly what you need to get it right.
Ben Heath Says Your Meta Ad Results Are About to Change — Here's What's Actually Happening
Meta just rewrote attribution — and your reported ROAS is about to drop. Ben Heath breaks down what changed, and Madison weighs in on what to actually do about it.
Meta Just Made Competitor Spying So Much Better — Here's How to Use It
Ben Heath just broke down Meta's big Ad Library update — and it now tells you which competitor ads are actually working. Here's exactly how to use it.
Meta Just Changed Ad Attribution - Here's What It Means for You
Meta's latest attribution update will dramatically change how your ad results appear. Here's what every advertiser needs to know.
Ai
All 6+ →Google I/O 2026: The Two Announcements That Actually Matter for Your Business
Google dropped 100 announcements at I/O 2026. Skip the noise — here are the two that change how you'll build and create: Gemini 3.5 Flash and the new Gemini Omni video model.
Google I/O 2026 Day 1: Gemini 3.5 Flash, Anti-Gravity 2.0, and Why the Launch Gap Still Matters
Google dropped a stack of AI products at I/O — Gemini 3.5 Flash, Anti-Gravity 2.0, Omni, Flow, Stitch. Here's what's actually useful and what's still vaporware.
AI for Small Business Isn't a Tech Story — It's a Time Story
Most small business owners think they're behind on AI because they don't know the tools. They're not behind on tools. They're behind on what to point those tools at.
The AI Hardware Boom Is Just Starting — Here's What I'm Watching
Caitlin Kalinowski (ex-OpenAI, Meta, Apple) thinks we're at the start of an AI hardware wave. Here's why she's right — and what I'd do about it.
HTML Is the New Markdown — How Claude Code Changed the Way I Plan Software
Anthropic engineers don't write text specs anymore — they have Claude Code generate HTML mockups. After trying it, I'm not going back.
I Just Read the Best Article on Trusting AI Analysis — Here's Where Caitlin Sullivan Nails It
Caitlin Sullivan's Lenny's piece breaks down why AI customer research lies so confidently — and gives four real fixes. Here's my take on what to actually use from it.
Marketing
All 6+ →The 'Trust Freeze' Is Coming — and It Decides Who Wins Online Next
Social media is quietly breaking, and it's not the algorithm. As AI content floods feeds, people's default flips from 'probably real' to 'probably fake' — and that changes where you should be building.
From Visitor to Buyer: How I Map a Funnel That Actually Converts
Most people draw a funnel as a triangle and call it a day. The funnels that print money are mapped one decision at a time — visitor, lead, buyer, repeat. Here's the version I use.
Stop Pricing Like an Accountant — Start Pricing Like a Marketer
If you're setting prices by adding a margin to your costs, you're playing the wrong game. Pricing isn't math — it's perception. Here's the shift that doubled my revenue without changing my offer.
April Dunford on Why B2B Positioning Fails — Even When You've Done the Work
Dunford's new Lenny piece breaks down four positioning roadblocks teams keep hitting. The fix usually isn't more frameworks — it's facing one uncomfortable truth.
Junior Anthony Went From Sleeping in His Car to $10M in ClickFunnels Sales.
He had $1 in his account after a date. Then he made one phone call. The 4-step system that took him to $10M in 9 months.
Funnels Convert 12x Better Than Online Stores — Here's the Math
Traditional stores convert at 2-3 percent. Single-product funnels convert at 32. Here's why the gap is so big — and where you should actually still use a store.
Mdt
All 6+ →Stop Using Claude Like Google: 5 Hacks That Actually Save You Hours
Dan Martell says most people drive a Ferrari at 10 km/h — opening Claude and using it like a search box. Here are the connector and model tricks that turn it into a real business operator.
Why I'm Done With Affirmations — And What Russell Brunson Is Using Instead
Russell just released an episode on Emile Coué's autosuggestion technique — a 100-year-old psychology trick that quietly outperforms modern affirmations.
Your Brain on a Good Story: The Neuroscience Behind Content That Hooks
Dopamine is not the pleasure chemical. It's the prediction chemical — and the best storytellers, marketers, and content creators have been hijacking it for years without even knowing the science. Here's the four-step loop behind every piece of content you couldn't stop watching.
Russell Brunson Just Killed Funnel Hacking Live — And Here's Why That's the Right Call
FHL 10 was the last one. Russell Brunson just announced what's next — and for the first time in 14 months, he's talking about the AI-driven future of the funnel hacker community.
From 1 Garbage Truck to 3 Pro Sports Teams: The Leverage Ladder Nobody Talks About
This is the kind of business story that makes you want to put your phone down, grab a notepad, and think hard about what you're actually building. Codie Sanche...
Dan Martell Just Went All In on AI — And It's Changing Everything About How He Builds
I've been following Dan Martell for a while, and when he drops a video about something he's betting big on, I pay attention. His latest is a full breakdown of w...
Marketing Funnels
All 5+ →ClickFunnels Just Dropped a 100-Ways-to-Make-$100/Day Article — Here's What's Real and What's Filler
The ClickFunnels blog rounded up 100 ways to make $100/day online. After 8 years building online businesses, here's the handful that actually work — and the ones I'd skip.
Selling a $10K Offer? Stop Using the Same Funnel You Use for $47 Ebooks
Below $2K, your funnel can stay digital. Above $2K, you need a phone call — and an application funnel built specifically to get the right prospect to book one.
Blake Nubar Made $1M in 43 Days — and Here's the Strategy That Actually Did the Work
Blake Nubar went from $0 in sales after nine months to $1M in 43 days. The shortcut wasn't a funnel — it was turning his Facebook profile into a billboard.
9 Sales Funnel Types Explained — and How to Pick the One That Fits Where You Are
Squeeze pages, summits, challenges, webinars, VSLs — there are 9 funnel types and most people pick the wrong one for their stage. Here's the cheat sheet.
Validate the Market Before You Build the Whole Funnel — A 5-Step Framework
The ClickFunnels team just published a five-step framework for validating demand before you spend months building a doomed offer. Here's the breakdown plus my take.
The Prompt Vip
All 6+ →
Liam Ottley Says OpenClaw Is 'Open Flawed' — Why He's Switching To Pure Claude Code
Liam Ottley's contrarian take on the agent harness everyone's been hyping: OpenClaw is 'open flawed' — a Ferrari engine bolted into a Honda chassis. Here's his point-by-point rebuttal of every feature OpenClaw users defend.
Two Ways To Run Claude Code Completely Free (And When That's A Bad Idea)
You can swap the engine inside Claude Code's harness — local Ollama models or OpenRouter free routing — and pay nothing per token. Nate Herk walks both setups. The catch: local Qwen 3.5 9B took 4 minutes to answer one question.
How To Build A Cinematic $10K Agency Site With Claude Code + Seedance 2.0
Nate Herk's 10-minute recipe stacks Nano Banana 2 → Seedance 2.0 → Claude Code → Vercel. The output is the kind of moving-hero, video-loop, premium-feel site that used to cost $10,000 and three weeks. Cost now: about $5 of API credits.
Superpowers: The Free Plugin That's Quietly 10×ing Claude Code Output
Jesse Vincent's open-source Superpowers plugin installs 14 disciplined skills into Claude Code — clarify, design, plan, code, verify. Nate Herk's 12-run test: 14% fewer tokens, 9% cheaper, measurably better code quality on medium tasks.
Claude Code's Hidden Ultra Plan Mode Runs 4 Agents In Parallel In The Cloud
Anthropic quietly shipped Ultra Plan — a cloud-hosted Claude Code planning mode that spins up 3 exploration agents and 1 critique agent in parallel using Opus 4.6. Nate Herk's tests: ultra plan finished in 5 minutes what local plan still hadn't finished after 45.
Liam Ottley's 5-Layer Playbook For Building An AI Operating System
Liam Ottley generated $1M NZD in 7 days using the bandwidth his Claude Code AIOS freed up. The methodology — context, data, intelligence, automate, build — is the cleanest framework yet for wrapping AI around an existing business.
Ai Claude Code Ai Agents
All 1+ →Nate Herk Mapped Out the 5 Levels of Claude — Here's Where Most People Get Stuck
Nate Herk just dropped a 21-minute breakdown of every Claude skill level, from "types in a question" to "builds production AI agents." The jump from level 1 to level 2 is where 90% of users die.
Founders
All 6+ →5 Mindset Shifts That Changed My Business (And The One That Took Me Years To Get)
Tactics matter, but mindset matters more. Here are the 5 mindset shifts that changed everything in my business — including the one that took me years to figure out.
Eric Ries on the 'Financial Gravity' That Kills Mission-Driven Companies
Only 20 percent of founders stay CEO three years after IPO. Eric Ries argues that's not a leadership failure. It's a governance failure baked in from incorporation — and most founders don't fix it until it's too late.
Russell Brunson Read the Book That Inspired Napoleon Hill — Here's What's Actually in It
On Marketing Secrets Ep 69, Russell breaks down a 10-volume success series from the early 1900s that predates 'Think and Grow Rich.' The mindset rules still hold up.
Agency Beats Skills in the AI Era — Here's What That Actually Means for Builders
Notion's Max Schoening just made the case that the first 10% of any project is now free — and that the people who win from here are the ones who'll just go do something with it.
Codie Sanchez's 6 Growth Levers — And Why Most Business Owners Pull the Wrong One First
Codie has bought and operated dozens of businesses across every industry. Her 6 growth levers aren't the ones gurus teach — and the first one is the one almost everyone gets wrong.
From a $6.90 Newsletter to $3M Funded: How a Non-Coder Built Memelord
Jason Levin started Memelord as a $6.90/month newsletter sending Google Slides decks to subscribers. Now it's a $3M-funded API. The path he took is a masterclass in starting before you're ready.
Funnels
All 2+ →If I Had to Start My Business Over, I'd Skip the Website and Do This Instead
A website is where people go to wander. A funnel is where people go to become customers. Here's what I'd build on day one if I were starting over today.
Build a Sales Funnel for Free: Why Starting Lean Beats Waiting to Be Ready
The ClickFunnels team just laid out how to launch a real funnel with nothing but a free Canva account, a 14-day trial, and an AI copywriter. Here's why that's the only starting line that actually works — and what I'd add from selling over $100K in funnels myself.