Most advertisers scale their Meta ads the wrong way and wreck their results. Ben Heath's fix: pick the method that matches your personality, and let an automated rule do the discipline for you.
Ben Heath's agency has spent over $300M on Meta ads. Here are the foundational things he covers in his 2026 Instagram ads walkthrough — and where I'd add my own take.
Most people have a Meta Business Account set up wrong — or don't realize they already have one. Ben Heath's walkthrough covers exactly what you need to get it right.
Meta just rewrote attribution — and your reported ROAS is about to drop. Ben Heath breaks down what changed, and Madison weighs in on what to actually do about it.
Ben Heath just broke down Meta's big Ad Library update — and it now tells you which competitor ads are actually working. Here's exactly how to use it.
Meta's latest attribution update will dramatically change how your ad results appear. Here's what every advertiser needs to know.
Your ads promise one thing, but your homepage shows ten. Here's why funnels dramatically outperform homepages for paid traffic — and the math behind fixing your conversion rate.
Ben Heath breaks down the Meta ad strategies quietly dominating in 2026 — from value rules to the Andromeda update that changed everything about ad creative.
Seeing "Learning Limited" on your Meta ad set isn't a crisis — but it does mean Meta can't fully optimize. Ben Heath explains the fix.