Funnel Hacking Live Encore Just Went Live — Here's Why I'm Already Packing My Bag
After 14 months of silence on live events, Russell Brunson just reopened Funnel Hacking Live — and this one is built around funnels + AI. Smaller room, 1,942 seats, and tickets just went on sale. My take as a long-time funnel hacker.
Russell Brunson just dropped a last-minute announcement that made every funnel hacker I know open their calendar at the same time. After 14 months of going quiet on live events, Funnel Hacking Live is coming back — and this one is different.
The intersection of funnel hacking and AI is where the next wave of six-figure launches is going to happen. Russell sees it. I see it. And this event is where the playbook will get shared.
If you've been in the ClickFunnels world for any amount of time, you already know why this matters. If you're new — let me explain what just got announced and why I'm already shifting my schedule around September.
What Russell Actually Announced
In a quick livestream, Russell confirmed:
- FHL Encore: The A.I. Era happens September 21–23, 2026 at the Fontainebleau Las Vegas.
- Tickets went live today. VIPs and couches are already gone. General admission just opened.
- This is not the usual 5,000-7,000 person arena FHL. The room is capped at 1,942 seats total.
- Assigned seating. No more stampede from the doors. (He joked that past FHL's had people literally going to the hospital from the rush.)
- It sold out fast the last time — he said this current round could sell in days or even hours.
The theme is the piece nobody else is doing: funnel hacking × AI. Russell was specific that most of the AI chatter in the space right now is shallow — vibe coding, demo tools, surface-level stuff. He's arguing that when you overlay AI on top of the funnel hacking framework, you unlock "infinite scale and infinite leverage." And he's running that playbook inside his own companies right now, calling it some of the most profitable months in ClickFunnels history.
My Take as a Long-Time Funnel Hacker
I've been to Funnel Hacking Live before. I've shot Stories from the green room. I've hashtagged #journeytofhl so many times my followers probably roll their eyes. So take this with full bias — but also full experience.
The small-room version is going to hit different. 1,942 seats versus 7,000 is a completely different event. You bump into the right people in hallways. You actually get face time with the ClickFunnels team. And because Russell explicitly said he's cutting the event down to make it more intimate, the speaker lineup and content density usually goes up when the room gets smaller.
The AI angle is the reason to go. The funnel hacking framework hasn't fundamentally changed in a decade — hook, story, offer still works. What's changed is that AI collapsed the production time of a funnel from weeks to hours. Nobody is teaching both layers together at a serious level. Russell is the one person who's been running offers long enough to know what to automate and what to keep human. I'm going specifically for the case studies.
The warning: do not go if you are not already building. FHL is not where beginners go to figure out what to sell. It's where active funnel builders get leveled up. If you haven't launched your first offer yet, save the ticket money, use a ClickFunnels trial, ship something ugly, then come to the next event.
What I Personally Do at FHL
Every year I have the same three goals at the event, and I hit them regardless of the keynotes:
- Copy 3 funnels I love. The backstage hallway is a funnel-hacking gold mine.
- Book 5 new clients. In-person trust shortcuts Zoom trust by months.
- Get 1 idea that re-shapes my next launch. It's always in a breakout, never the keynote.
If you're going, DM me. If I know you're going to be there, I'll actually carve out time. That's the unspoken magic of FHL — the hallway is often more valuable than the stage. And if you want to plug directly into the inner circle where most of these strategies get first aired, the One Comma Club is where a lot of that energy lives between events.
Act Fast or Don't
Russell said point blank that this is first-come, first-served and could sell out today. If you're serious about being in the room for the AI-era funnel playbook, don't "think about it over the weekend." The last five FHL's had waitlists for general admission. This one has a third of the seats.
If your budget is tight, skip it, but know what you're skipping. If your budget allows and funnels are your core business — this is the event where the next 12 months of your business strategy is going to leak out informally over dinners.
The Bottom Line
Funnel Hacking Live is back, it's smaller, it's AI-focused, and tickets are evaporating as I type this. For serious funnel builders, this is the reset event — the first live FHL after 14 months of silence, combined with the biggest shift in how funnels get built since the platform launched.
See you in Vegas. I'll be the one funnel-hacking the coffee shop on day 1.