Kallaway's Content Growth System: 5 Claude skills that take you from 0 to 100K
A creator with billions of views drops the exact Claude workflow he uses for strategy, hooks, scripts, and edits — and the five skills you should chain to run it.
Kallaway just released what he's calling a Content Growth System — the actual workflow he runs on Claude to write, produce, and iterate content at the pace that took him past 100K followers and billions of views. It's a masterclass in "AI content that isn't slop."
The system runs in five stages, each backed by a dedicated Claude skill. Strategy and positioning comes first — before you write a single hook, you nail who you are, who you're talking to, and what you'll be known for. From there: topic generation, hooks and scripts, edits, and finally systems — the operational layer that keeps the machine running when you're not at your desk.
The key insight isn't that AI can write your posts. It's that AI can run the workflow behind your posts — the research, the reframing, the format matching — so the parts a human still owns (voice, judgment, taste) get the time they deserve.
If you've been trying to bolt Claude onto your existing content chaos and getting worse output than when you wrote everything yourself, Kallaway's stack is the missing piece. It's not a prompt; it's a production line.