44 ChatGPT Prompts to Make Money — And Why Most People Will Still Do Nothing

ClickFunnels just published a roundup of 44 ChatGPT prompts to help you make money — covering business strategy, digital marketing, and social media monetization. I read the whole thing. The prompts are good. They're well-organized. They include placeholder fields you can swap with your specific business details.

They'll also do almost nothing for most people who copy-paste them.

The prompt isn't the bottleneck. The execution is.

I say that as someone who has built over 30 custom GPTs for my own business. Anything I find myself repeating, I turn into a custom GPT. So I'm not anti-prompt — I'm very pro-prompt. But I want to talk about why the gap between "good prompts" and "results" is bigger than the prompt library on its own makes it look.

What the article gets right

The ClickFunnels piece breaks the 44 prompts into three categories:

• Business strategy (15 prompts) — market research, customer avatar work, competitive analysis
• Digital marketing (16 prompts) — landing pages, email sequences, ad copy
• Social media monetization (13 prompts) — content ideas, viral hooks, audience engagement

It also lays out four "rules" for prompt writing: clarity, action verbs, contextual details, specific constraints. Those rules are correct. If you write a prompt that says "give me marketing ideas," you'll get garbage. If you write a prompt that says "give me 10 marketing ideas for a $97 funnel-building course targeting first-time online entrepreneurs in the U.S., focusing on Facebook and TikTok, with a goal of generating 50 leads per week," you'll get something usable.

The article also lands on the right philosophical point: "information is power when used the right way." That's the entire game. ChatGPT doesn't generate income. It generates outputs. Income comes from acting on those outputs.

What the article doesn't say

Here's where the gap lives.

A prompt list is a map. Most people read the map and never get in the car. I see it constantly inside our Monster Marketing Academy and from agency clients. They'll pull the prompt for "generate viral content ideas." They'll get 30 ideas. They'll save them to a Google Doc. They'll never film a single one.

The ChatGPT prompt didn't fail. The follow-through did.

What actually moves the needle is using these prompts inside a workflow you've already committed to executing. For example:

1. You already post three Reels per week. The prompt becomes: "Generate 10 hook variations for this Reel topic, in my brand voice." You use one. The prompt is now load-bearing.
2. You already run weekly Facebook ads. The prompt becomes: "Rewrite this ad copy in five variations targeting first-time buyers." You test them. The prompt is generating revenue.
3. You already send an email every Sunday. The prompt becomes: "Take this story and turn it into a 400-word email with a single CTA." You ship it. The prompt earned its keep.

Custom GPTs beat prompt libraries

The other thing the article doesn't go into: at scale, prompt libraries become a maintenance problem. Copy-pasting prompts from a doc is friction. The friction means you'll skip it.

If you're going to use ChatGPT seriously, build custom GPTs for the workflows you repeat. Train one on your brand voice, one on your customer avatar, one on your offer stack. Now the "prompt" is one click in your sidebar instead of a hunt through a 44-item list.

Danny Walsh — one of my collaborators in the ClickFunnels space — taught me this trick a while back. I took a book I'd written, fed it into a custom GPT, and now have a chatbot that rewrites anything I throw at it in my voice. That single GPT replaces about a dozen of the prompts on the ClickFunnels list.

The real opportunity

The stat that buried in the AI conversation right now: roughly 98% of businesses earning eight figures or more annually are pouring money into internal AI solutions — not just using ChatGPT, but building purpose-trained assistants on top of cloud-based stacks. That's not a fad number. That's an inflection point.

Most small business owners don't realize they're in the minority for not doing this yet. The gap is wide enough that even basic prompt usage — like the 44 in the ClickFunnels article — puts you ahead of probably 70% of solo operators in your niche.

But the leverage isn't in having the prompts. It's in automating the workflow around the prompts. That's where the next wave of small-business AI will live: not prompt libraries, but Zapier-style automations that fire prompts at the right moment, log the outputs, and route them to the right human (or the right next bot) without anyone clicking a button.

The Bottom Line

Go read the ClickFunnels list. The prompts are useful and the categorization is clean. But after you save the doc, ask yourself the harder question: which workflow that I already do every week would these prompts plug into? If you can't name one, the prompts won't help you. If you can name three, build a custom GPT for each one and stop reading prompt lists. The execution is the moat. The prompt is just the ignition key.